R U OK?'s vision is a world where we're all connected and are protected from suicide.
Our mission is to inspire and empower everyone to meaningfully connect with people around them and support anyone struggling with life.
Our goals are to:
1. Boost our confidence to meaningfully connect and ask about life's ups and downs
2. Nurture our sense of responsibility to regularly connect and support others
3. Strengthen our sense of belonging because we know people are there for us
4. Be relevant, strong and dynamic